In the days of his youth, Opera often managed to outdo competitors due to bold innovation, and therefore was so loved by the users. Today, developers were talking about this glorious tradition and first to introduce built-in browser adblocker.
Therefore, the decision to equip the built-in Opera blocker looks pretty bold.However, given the recent deal to sell the company’s group of Chinese investors, it becomes clear that Opera is no longer so dependent on advertising revenue, so that we can try and experiment.
On the technical side of the implementation of advertising in Opera lock function is somewhat different from what we are used to seeing in extensions such as AdBlock or uBlock. Firstly, it is embedded in the Opera browser directly in the engine that allows cutting advertising page at the time of rendering, rather than after. According to the developers, this gives a significant increase in display speed sites and not too loads the computer. Secondly, developers have built in extra blocker feature, with which you can test your download speed with enabled and disabled blocker to visually evaluate its advantages.
Ad Blocking is controlled by a special icon in the address bar of your browser. If you click on it, a pop-up window where you can enable or disable ads on this site, and view statistics on the ad blocker. Please note that downloading third-party lists and create your own filters to block advertising is not provided.
Currently, ad blocking function is tested and available only in a version for developers of the program. You can download it on this page .