The experience of inserting advertisements in the thumbnail of the page linked to new tabs in Firefox is stopped by Mozilla, which will explore other funding streams.
In early 2014, Mozilla announced wish to use the thumbnails displayed on the new tab page to present content, part of which could be sponsored. In short, advertising.
Mozilla today puts an end to this experiment. “We took the decision to stop advertising in Firefox in order to focus on content discovery, said Darren Herman, VP Content Services. Advertising in Firefox might be interesting but this is not the right business for us now, because we want to focus on the basic experience for our users. “
It is true that the community had risen against this process, preferring to spread the advertising embedded in Firefox as a potential source of revenue for Mozilla.
Advertisers can do better
“We believe that the ecosystem of the advertisement must do better – and that our work in our advertising experience has shown it can be done better,” says Darren Herman.
A view shared by other actors. The EFF has urged advertisers to be more virtuous, eliminating eg tracking systems of their ads.