In June 2015, Google warned advertisers and authors of multimedia content that Flash technology is coming to an end. It was announced that the Chrome browser in September 2015 with a cease of flash animation by default. Since chrome puts Flash on pause from September and Failure to support the most popular browser, It is a fatal blow for the technology Adobe Flash.
Google has long been warned publishers that they had converted their content in HTML5. To this end, developed several specialized tools.
Firstly, all new advertising campaign, which is loaded into the AdWords format Flash, automatically converted in HTML5. After September 1, 2015 automatic conversion will be available for the majority of current advertising campaigns.
Second, Google has released a number of special tools for the development of advertising banners in HTML5, including Google Web Designer and DoubleClick Studio.
“How to convert Flash-ads in the ad format HTML5», instruction from Google
At the beginning of 2015 in the Chrome browser now an option to disable auto play flash animation. Instead, a gray box appears, in which you have to click and manually run flash (click-to-play). Around the same way Flash plug-in works in the browser Firefox.
On September 1, 2015 Option “click-to-play” will be forcibly enabled by default for all users of Chrome.
Because of the serious security problems and Flash performance, more Internet companies decide to abandon support for this format. For example, four days ago, a decision was taken by the e-commerce giant Amazon, which prohibit the use of flash banners on your website.